Courses
Relevant to experienced automotive professionals, looking for a ‘top up’ of industry knowledge, as well as staff brand new to the industry requiring a ‘rapid burst’ of knowledge, to build confidence and become more productive more quickly.
The courses support credible, quality discussions with customers, suppliers or third parties. As well as middle and senior managers and directors, they are relevant to: front-line sales and account management; marketing; operations, aftersales and call centre staff.
Individual Courses
For more information on each course, watch the short video intro, then add them to your shopping basket. It really is that simple!
COURSE 1
Automotive Overview
A snappy, stat-fuelled overview of the scale, structure & key players in the UK auto market. The first step towards a full understanding of UK auto.
COURSE 2
Vehicle Lifecycle
An overview of the cyclical journey through which vehicles travel, as they change hands from one owner to another.
COURSE 3
New Vehicle Distribution
An understanding of how new vehicles pass from manufacturers to dealers to corporate entities to consumers and beyond.
COURSE 4
Market Dynamics
A month by month tour through trends & dynamics influencing consumer and trade behaviour, & impacts on wholesale and retail markets.
COURSE 5
Changing Consumer Landscape
The digital revolution’s impact on the way consumers buy and sell vehicles, and subsequent impact on dealers.
COURSE 6
Retailing Used Vehicles
The importance of used vehicle retailing for both franchised and independent dealers, best practices indicators & their differing propositions.
COURSE 7
Sources & Profiles of Used Vehicles
Where do used vehicles come from, what is their typical profile and how do they differ from each other.
COURSE 8
Remarketing
The process of vehicles coming from a variety of sources, then marketed and sold to a variety of buyers in the wholesale market.
COURSE 9
Commercial Vehicles
Insight into the world of vans, trucks, buses & coaches, the key players and dynamics of this specialist market place.
COURSE 10
Aftersales
A high level overview of the dynamics and some of the key players in a market worth a staggering £21 billion.
COURSE 11
Tomorrow’s Automotive World
Some crystal-ball gazing: the dynamics and mega-trends looming large, covering drivers, cars & dealer networks.
Course Bundles
A bundle of courses is recommended for each industry type. Additional courses can be added to suit individual team members needs.
BUNDLE 1
Independent Dealer
Includes: Automotive Overview, Vehicle Lifecycle, Market Dynamics, Consumer Landscape, Retailing Used Vehicles, Sources of Used Vehicles
BUNDLE 2
Franchised Dealer
Includes: Automotive Overview, New Vehicle Distribution, Market Dynamics, Consumer Landscape, Retailing Used Vehicles, Sources of Used Vehicles
BUNDLE 3
Vehicle Manufacturer
Includes: Automotive Overview, Vehicle Lifecycle, New Vehicle Distribution, Market Dynamics, Consumer Landscape, Tomorrow’s Auto World.
BUNDLE 4
Fleet, Leasing & Finance
Includes: Automotive Overview, Vehicle Lifecycle, Market Dynamics, Sources of Used Vehicles, Remarketing, Tomorrow’s Auto World.
BUNDLE 5
Remarketing
Includes: Automotive Overview, Vehicle Lifecycle, Market Dynamics, Sources of Used Vehicles, Remarketing, Commercial Vehicles, Tomorrow’s Auto World.
BUNDLE 6
Aftersales
Includes: Automotive Overview, Vehicle Lifecycle, Consumer Landscape, Aftersales, Tomorrow’s Automotive World.
BUNDLE 7
Other Auto-Related Business
Includes: Automotive Overview, Vehicle Lifecycle, New Vehicle Distribution, Market Dynamics, Consumer Landscape, Tomorrow’s Auto World.
